Stats, stats, stats!!! Every blogger love their stats, specially if the graph is moving up. You might already be using Google Analytics to track visitors on your blog. From where they are coming, what articles they are reading. But won’t it be great if you knew what user clicked on adsense ad? On what page a visitor clicked on adsense ad? How they came to your site? With the tracking information in front of you, you can optimize your web site for your visitors to increase conversions. I won’t be teaching Analytics here in detail, but if you have any issues or don’t understand anything you should ask.
To better integrate Google Analytics with your wordpress blog, I would recommend you use a plugin because adding tracking manually in your template is prone to errors and you might mess up your theme. I personally use Google Analytics for WordPress and you can get it from here.
Once you have installed Google Analytics for WordPress, goto Google Analytics configuration page and enable “Track Adsense clicks“.
Save your settings and then login to your Google Analytics. We will be creating new Goal on Google Analytics, if you are wondering what is a Goal? it lets you track conversion rate. You can evaluate your traffic in terms of money and much more. When you are logged into your Google Analytics account, goto your Website Profiles and click Edit in front of your website profile.
Now you are on Profile Settings page and you should now be seeing a section Goals. By default there are 4 sets of Goals available for every profile and you can add upto 5 Goals in every set.
Click on “Add goal” to add new Goal. Once you are on Goal Setting page to add new Goal. Enter your Goal Name we will use “Adsense Clicks” for this example and select URL Destination as Goal Type.
As soon as you will select URL Destination as your Goal Type, the Goal Details panel will be shown. Enter “/outbound/asclick” as the Goal URL, you can also enter your optional Goal Value.
Click Save Goal and you will see the new Goal listed under Goals on your Profile settings.
From now on Google analytics will track your adsense clicks. You can track your conversion rates under Goals while viewing reports of your site.
This is how I have setup my adsense tracking, do you have suggestions to improve it? Do you know how else can those adsense clicks can be tracked?